Yo soy Betty, la fea

Yo Soy Betty, La Fea
Directed by Mario Ribero
Written by Fernando Gaitán
Liliana Hernández
Script by Fernando Gaitán
Cinematography by Alirio Farfán
Produced by María del Pilar Fernández
Starring Ana María Orozco
Jorge Enrique Abello
Natalia Ramírez
Lorna Paz
Luis Mesa
Music by César Escola
Canaroy Pelay
Diego Fernando Páez
Theme song Se Dice de Mí
Performed by Yolanda Rayo
Country  Colombia
Language Spanish
Network RCN TV
Broadcast 1999–2001
No. of episodes 335 (half-hour) or 169 (full-hour)

Yo soy Betty, la fea (I am Betty, the ugly),[1] also known as simply Betty la fea (Betty the ugly), is a popular telenovela (soap opera) filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN (Radio Cadena Nacional)[2]. More than a dozen versions of the telenovela have been made in other countries. In the U.S., both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera.

Betty La Fea re-aired on TeleFutura in January 2009. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults 18-49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.

Due to the success of re-runs aired in the United States, in June 2009, Yo Soy Betty, La Fea re-aired in México on Canal de Las Estrellas.

Contents

Synopsis

Beatriz Aurora Pinzón Solano, Betty, is an unattractive but brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indespensible to EcoModa's new president, Armando Mendoza. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved.

Although she has a masters degree in finance and although she graduated at the top of her class, Betty has been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. She sends her résumé to EcoModa without a photograph, thus securing an interview.

Armando Mendoza, EcoModa's new president, is the smart, handsome, and well-educated son of company's retired co-founder Roberto Mendoza. He is engaged to Marcela Valencia, EcoModa executive and daughter of deceased co-founder, Valencia. Armando is in search of new secretary and first interviews Marcela's best friend, Patricia Fernández. He is reluctant to hire Patricia because he assumes that Marcela wants her to spy on him, given his reputation as a notorious womanizer. Armando then interviews Betty. While he is concerned about her "ugliness", but likes the idea that she could be his ally, rather than a spy. In order to please Marcela, Armando hires, as his secretaries, both Betty, the ugly but brilliant economist, and the very attractive and not so intelligent Patricia.

Since EcoModa is a fashion company primarily concerned with image and beauty, Patricia is seated in the lobby and Betty is seated in a stock room behind Armando's office. Nevertheless, Betty proves herself invaluable as she maneuvers effortlessly in the business and finance milieu, earning respect among industry insiders. Out of loyalty to Armando, she helps him launch a risky new business plan that could mean the downfall of EcoModa.

Awards

In 2001, Yo soy Betty, la fea won the New York Latin ACE Award for Best Scenic Program (Mejor programa escénico) and International Female Personality of the Year (Figura internacional femenina del año) to Ana María Orozco, and, in 2002, the TP de Oro for Best Soap Opera (Mejor telenovela), and the INTE Award for Best Soap Opera and Actress of the Year (Actriz del año) to Ana María Orozco.

Series evolution

Betty la fea was created, filmed, and produced in Colombia and originally aired on RCN. After its success it was released to air on TeleFutura in the United States. Its popularity led to the creation of several similar programs in other countries, as well as its rebroadcast in other languages around the world. The success of Yo soy Betty, la fea led to its first sequel in 2002 with Univision's release of "Ecomoda". Some scenes from the first episode were filmed in Buenos Aires and some scenes for the opening sequence were filmed in Miami, Florida.[3]

The phenomenal success of Betty la fea accounts for numerous adaptations and airings around the world. The story appeals to global audiences because it is centered around the life of an unattractive character rather than that of a typical attractive character.[4]

Spinoffs include an animated series called Betty Toons, featuring Betty as a child with her friends. In the U.S., Betty Toons airs Saturday mornings on most affiliates of the Telefutura network, as part of the Toonturama block.

Ugly Betty, the U.S. adaptation of Betty La Fea, first aired in 2006. The hour-long program was developed by Silvio Horta and co-produced by Salma Hayek and Ben Silverman. America Ferrera plays the title role. The show has received a Golden Globe[5] and Peabody Award[6].

Cast and crew

Main cast

Others

Guests

Crew

Original Colombian version in other countries

The original Colombian version of the show has been dubbed or subbed then broadcast in India, Lithuania, Indonesia, Poland, Bulgaria, Romania, Malaysia, Hungary, Czech Republic, Italy (Betty la cozza), Switzerland, Georgia (უშნო ბეტი), Japan – under the title Betty, Ai to uragiri no hishojitsu ("Betty, The Secretarial Office of Love and Betrayal ", ベティ愛と裏切りの秘書室)[7]–, Turkey, Philippines and China. The show was also broadcast in virtually all of Latin America plus Spain, achieving record ratings in every single country, including those where Colombian soaps do not usually achieve high ratings, such as Brazil and Mexico. The show was so popular that the cast went on tour to meet fans throughout the continent.

Other versions

Countries and their versions:

Country Name Translation Format Year Character (Betty) Actress Issuer
India Jassi Jaissi Koi Nahin There is No One Like Jassi Novel 2003 Jasmeet Walia "Jassi" Mona Singh ---
Turkey Sensiz Olmuyor Won't Work Without You Novel 2005 Gönül Üstünsoy Özlem Conker ---
Germany Verliebt in Berlin In Love in Berlin Novel 2005 Elisabeth Plenske "Lisa" Alexandra Neidel ---
Mexico La fea más bella The Most Beautiful Ugly Novel 2006 Leticia Padilla Solis "Lety" Angélica Vale Televisa
Netherlands Lotte Lotte (lead character's name) Novel 2006 Lotte Pronk Nyncke Beekhuyzen ---
Spain Yo soy Bea I am Bea Novel 2006 Beatriz Pérez Pinzón "Bea" Ruth Nuñez Telecinco
United States Ugly Betty Ugly Betty Series 2006 Betty Suarez America Ferrera ABC
Belgium Sara Sara (lead character's name) Novel 2007 Sara de Roose Veerle Baetens ---
Greece Μαρία η άσχημη (Mary, i Aschimi) Ugly Maria Novel 2007 Maria Papasotiriou Aggeliki Daliani ---
Croatia Ne daj se, Nina Don't Give Up, Nina Novel 2007 Nina Brlek Lana Gojak ---
Vietnam Cô Gái xấu xí Ugly Girl Novel 2008 Huyen Dieu Ngoc Hiep ---
Czech Republic Ošklivka Katka Ugly Katka Novel 2008 Kateřina Bertoldová "Katka" Kateřina Janečková ---
Philippines I Love Betty La Fea I Love Ugly Betty Novel 2008 Beatrice Solano Pengson "Betty" Bea Alonzo ---
China Chou Nü Wu Di Ugly Wudi (or Invincible Ugly Girl) Novel 2008 Lin Wu Di Li Xin Ru ---
Poland BrzydUla Ugly Ula Novel 2008 Urszula Cieplak "Ula" Julia Kamińska ---
Brazil Bela, a Feia Ugly Bela Novel 2009 Anabela Palhares "Bela" Gisele Itié Rede Record
Georgia გოგონა გარეუბნიდან Girl from the Suburbs Series 2010 Tamuna Tiko Makharadze Imedi TV

 Portugal (Tudo Por Amor)

Tudo Por Amor (Everything For Love) was a remake of Mexico's El Amor no es como lo pintan, which was probably inspired by Yo soy Betty, la fea, but was not an official remake or adaptation. The novela was shown on TVI in Portugal, but it did not have a large audience, even though it had some of the biggest stars of Portuguese television. Sofia Duarte Silva starred as the protagonist, Alice. Centered on an ugly young woman who ended up finding her love online, but she lacked the courage to meet him in person, because of her appearance. Little does she realize her online love is actually the handsome rich son of the owner of the company she has gotten her new job at. She had great difficulty finding a job because of her ugly appearance. Later, she discovered the existence of her twin sister, Daisy—a sensual and sexy girl, full of "girl power", determination, and rebellion—who turns her life upside down.

 Israel (Esti Ha'mechoeret אסתי המכוערת)

Although many sources on the internet claim that this series was a remake of Yo soy Betty, la fea, it was actually another remake of Mexico's El Amor no es como lo pintan. This story was adapted by Israel's SET in 2003, and was named אסתי המכוערת Esti Ha'mechoeret ("Ugly Esti"). The series starred Riki Blich as Esti Ben-David, a cop's daughter. After legal action was pursued by RCN, the company that owns the rights to Yo soy Betty, la fea, changes were made to Esti Ha'mechoeret for its second and third seasons, during which the title was changed to Elvis, Rosental, VeHaIsha Hamistorit and then just plain Elvis.

 India (Jassi Jaissi Koi Nahin)

(There's No One Like Jassi) (2003, SET, India): Mona Singh as Jasmeet Walia. The popular Indian version is not so much about beauty and ugliness, as about a simple middle class girl with strong family values being catapulted into the amoral world of high fashion upper society, although Jassi was made to appear ugly by having on thick rimmed glasses, braces and an unsightly hairstyle. Jassi Jaissi Koi Nahin concluded in 2006.

 Turkey (Sensiz Olmuyor)

Turkey's "Sensiz Olmuyor" (Won't Work Without You) told the story of Gönül and Arda on two separate TV networks, with each channel showing thirteen episodes. When the weekly series debuted on Show TV in January 2005, Özlem Conker played Gönül (which means 'heart' in Turkish), the intelligent swan in ugly duckling clothing, and pop star Emre Altuğ appeared as her boss and love interest, Arda. The show did not go on hiatus when it was moved from Show TV to rival network Kanal D, but there was one big change: Yeliz Şar took over the role of Gönül, but the rest of the original cast remained intact.

 Germany (Verliebt in Berlin)

In February 2005, the German TV network, SAT 1, began airing a version called Verliebt in Berlin (The title is a word-play and can mean either In Love in Berlin or In Love with Berlin), starring local soap opera star Alexandra Neldel as Lisa Plenske and Swiss actor Mathis Künzler as David. Due to its immense popularity (5 million viewers daily), the show was extended beyond its initial 250 episode run in early 2006.

A few weeks later it was announced that the show would be renewed for a second season, but without Neldel and Künzler. The focus shifted onto a male lead character named Bruno Plenske (Lisa's half-brother, played by Tim Sander). Without Alexandra Neldel, however, the show lost much of its original appeal and dwindling ratings led to its cancellation in 2007. Verliebt in Berlin has also been broadcast in dubbed versions in Hungary (as Lisa csak egy van) and France (as Le destin de Lisa). Although Verliebt in Berlin continued with new featured characters and original storylines, it is still credited as "based on Yo Soy Betty La Fea".

 Russia (Ne Rodis' Krasivoy)

(Be Not Born Beautiful, from the Russian phrase, "be not born beautiful, but be born happy" "Ne Rodis' Krasivoy', Rodis' Chastlivoi'")

In 2005, STS broadcasting in Russia created a hugely popular version of the show called, Ne Rodis' Krasivoy, starring Nelly Uvarova in the title role of Katya. This version was also broadcast throughout the former Soviet Union.

 Mexico (La Fea Más Bella)

(The Most Beautiful Ugly Woman) (2006–2007, Televisa, Mexico): Angélica Vale as Leticia Padilla Solis.

The Mexican Televisa television network, produced its version La Fea Más Bella ("The Prettiest Ugly"), which debuted on 23 January 2006 and ended on 25 February 2007. In the United States, the series aired on Univision, and in the Philippines it was broadcast on the ABC 5 network, where it debuted on 24 April 2006 and concluded on 25 June 2007. It was also aired in Lebanon on the Lebanese MTV network from 2009 to 2010. In both these versions, the protagonist's nickname is "Lety", which is also the name of the show in Lebanon.

 Netherlands (Lotte)

(2006, Talpa, Netherlands): Nyncke Beekhuyzen as Lotte Pronk. In 2006, the Dutch TV network Talpa began airing Lotte, starring Nyncke Beekhuyzen as the main character and Lars Oostveen as Vico Maesland.

 Spain (Yo Soy Bea)

Despite the original Colombian production already being in Spanish, Telecinco launched an adaptation in Spain called Yo soy Bea in July 2006. The Spanish version title (which translates to "I am Bea") is a pun, with "Bea" sounding like fea ("ugly") and being the short version of the protagonist name, Beatriz. Ruth Núñez played Beatriz Pérez Pinzón and Alejandro Tous was Álvaro Aguilar, the company boss.

The Spanish adaptation screens weekdays at 6:00 pm and pulls in an average of more than four million viewers (more than +35% share of the audience). The series' record is a 42,1% of share. It has become Spain's top-rated daytime programme. Ruth Núñez, known to Spanish viewers for her portrayal of a Yugoslav student in teen soap, Compañeros, plays the heroine.

In this version, Beatriz Pérez Pinzón (Núñez) is an unattractive 26-year-old economist whose looks aren't important to her. She's intelligent and kind, and one day, after having cared for her widower father for two years, she decides to look for a job. Although she's very well educated, she gets only a secretary job at the magazine "Bulevar 21". She becomes the secretary of Álvaro Aguilar (Alejandro Tous), the company boss. In the company, Bea will be against Cayetana (Mónica Estarreado), Álvaro's fiancée, and her friend Bárbara (Norma Ruiz), who is also Álvaro's secretary. The Spanish Version won a TP de Oro to "La mejor telenovela" in 2007.

 United States (Ugly Betty)

The American production broadcasted on ABC in the United States from September 28, 2006 to April 14, 2010. This production also airs internationally on Citytv and Radio-Canada (as Chère Betty) in Canada, Channel 4 in the United Kingdom; 2007, RTÉ Two in Ireland, TV2 in New Zealand, Seven Network/7Two in Australia, TVB Pearl in Hong Kong, Nova Television in Bulgaria, 8TV in Malaysia, Studio 23 in the Philippines and STAR World in Asia (Southeast Asia, India, Philippines and Middle East feeds).

In 2004, actress Salma Hayek's production company, Ventanarosa, in a joint venture with Reveille Productions and ABC Television Studio bought the rights to Betty la fea, converting it to an English seriocomedy series. ABC bought it titled, Ugly Betty, initially slated for broadcasting in summer of 2006 as a daily series, but its success led to ABC slating it weekly.[8] The hour-long airs Fridays at 9:00 pm (Eastern time)[9]; the first episode was broadcast 28 September 2006. Actress America Ferrera portrayed the title character Betty Suarez — an unattractive, but efficient editorial assistant at a fashion magazine.[10]

 Greece -  Cyprus (Maria, i Aschimi)

Mega Channel in Greece is airing its own version titled Maria, i Aschimi (Μαρία, Η Άσχημη - Maria, The Ugly One) starring Aggeliki Daliani and Anthimos Ananiadis . Maria exudes intelligence, humor, and kindness, but what she is missing is conventional beauty. She considers her appearance to be an obstacle in her search for employment, despite her collection of degrees, which are displayed proudly by her parents, Kaiti and Irakles. Having no luck in her job search, Maria decides to try for a job for which she is overqualified, secretary to Alexis Mantas, the director of a noted fashion house called Ecomoda. Alexis is the most coveted bachelor in Athens, but he has recently gotten engaged to Markella, who tries to get him to choose her best friend, Lilian, to be his secretary and to keep an eye on him. Lilian doesn't have Maria's natural intelligence or fine education, but she has a beautiful appearance, which makes her a better superficial fit at the fashion house.

This adaptation was originally supposed to start airing on November 1, 2006, but within two weeks of that date the show was removed from Mega Channel's schedule. Finally, it began on January 1, 2007 at 21:00 and although it was scheduled to move at 18:15 two weeks later, due to its high ratings (± 45% according to Agb Hellas and more than 2 million viewers) finally remained in the prime-time slot of the channel.

 Belgium (Sara)

The Flemish adaptation is called Sara, starring Veerle Baetens as Sara De Roose. The show was first broadcast on September 25, 2007 by VTM, a Flemish commercial TV-station. Sara was broadcasted daily (except weekends) at 6:25 pm. On Sunday, VTM aired 'the week of Sara' at 9:25 pm, containing all the episodes of that week. Sara had a weekly audience between 650,000 and 750,000 viewers. The show ended in June 2008.

Sara works for 'Presence', where she falls in love with her boss Simon Van Wyck (Gert Winckelmans). A lot of famous flemish actors (like Veerle Baetens, Sandrine André, Kürt Rogiers, Gert Winckelmans and Bieke Ilegems) appeared on the show.

On February 13, 2008, the nominees of the Flemish TV-stars were announced. 'Sara' was nominated for 3 awards. Veerle Baetens, who plays Sara, and Sandrine Andre, who plays Britt, were both nominated in the category Best Actor or Actress. The show was nominated in the category Best Fiction programme. Veerle Baetens won in her category and also won the award as 'Most popular TV personality'. The show won the award for 'Most Popular TV Programme'.

 Serbia -  Croatia (Ne daj se, Nina)

A version of Betty la Fea made by Croatian RTL Televizija, Serbian Fox Televizija and Bosnian Federalna Televizija (FTV) begins production in October 2007. The working title of the show is "Ne daj se, Nina" ( "Don't give up, Nina"). After a long audition, newcomer Lana Gojak has been cast in the role of Nina (Betty). Other reported cast members include established actors such as Robert Kurbaša, Edvin Livarić, Bojana Ordinačev, Petar Ćiritović, Andrija Milošević, Kristina Krepela and Sloboda Mićalović.

 Czech Republic (Ošklivka Katka)

(Ugly Kate) (2008, TV Prima, Czech Republic): Kateřina Janečková as Kateřina Bertoldová. The series debuted on March 3, 2008 and it airs Mondays and Wednesdays at prime time.

 Vietnam (Cô gái xấu xí)

The Vietnamese version of Yo soy Betty, fea premiered on February 11, 2008. The series stars Ngọc Hiệp as Huyền Diệu and Chi Bảo as An Đông, the new president of SB Brands Trading J.S.C.. A number of real-life models co-starred in prominent roles, such as Nguyễn Bình Minh (who plays Tiến Mạnh), who competed in the 2002/03 Manhunt International competition and finished in the top ten; Phi Thanh Vân (as Phương Trinh), who worked as a top model and has freely admitted that she owes her beauty to the wonders of plastic surgery; Lý Anh Tuấn (Đăng Dương); and Trịnh Kim Chi (Huyền Thư). This adaptation is one of the most faithful remakes of the Colombian original so far, with episodes being recreated practically scene for scene, with only minor adjustments to account for cultural differences.

 Philippines (I Love Betty La Fea)

Filipina actress Bea Alonzo was chosen to play the title role of Betty Pengson and actor John Lloyd Cruz to play Armando Solis in the Philippine adaptation of the famous Colombian telenovela. The series started airing on September 8, 2008 on ABS-CBN network in primetime. Former beauty queen and actress Ruffa Gutierrez, plays the role of Daniela, the female version of Daniel from the original series.

 China (Chou Nü Wu Di)

This soap opera, Ugly Wudi (literally "The Ugly Without Rival" for the name Wudi means Non-Rival, unconquerable, unbeatable or matchless), is a co-production of Televisa México, China's Hunan Satellite TV, the independent producer Nesound, and the Colombian network RCN Television. The program began broadcasting on September 28, 2008 and will be divided into five seasons of 80 half-hour chapters. The show has received some criticism via 3,300 comments on Baidu and newspaper articles stating the actress who plays Wudi isn't ugly enough of despite gaining weight and exhibiting glasses, braces and tan skin which is considered unattractive in China.[11] Some even suggested that the name of the show be changed to Pretty Wudi.

Despite criticisms, the debut episode was watched by 73 million viewers.[12] The show is sponsored by Unilever's Dove brand, which is woven into the plot as Wudi works on a Dove advertising campaign.[12] The show has also been used as a way to launch Dove's Campaign for Real Beauty in China.

 Poland (BrzydUla)

Poland's adaptation of the Betty story, BrzydUla (play on words: Brzydula means ugly girl but Ula is a reference to main character's name), premieres on October 6, 2008 on the TVN network. This version stars Julia Kamińska as Ula Cieplak and Marek Włodarczyk as her father, Józef. Ula works for Marek Dobrzański (played by Filip Bobek) at a prestigious Warsaw fashion house called Dom Mody Febo & Dobrzański.

 Brazil (Bela, a Feia)

After months of speculation, the Brazilian TV network Record officially announced on May 22, 2009 that Mexican-Brazilian actress Gisele Itié would portray Bela, the protagonist of the Brazilian version of Yo soy Betty, la Fea. The extensive cast included Ana Roberta Gualda, André Mattos, André Segatti, Angela Leal, Aracy Cardoso, Benvindo Sequeira, Bia Montez, Bruno Ferrari, Bárbara Borges, Carla Regina, Cláudio Gabriel, Daniel Erthal, Denise Del Vecchio, Esther Góes, Gabriela Moreira, Henri Pagnocelli, Ildi Silva, Iran Malfitano, Jonas Bloch, João Camargo, Laila Zaid, Luiza Thomé, Marcela Barrozo, Natália Guimarães, Pérola Faria, Raul Gazolla, Simone Spoladore, Sérgio Hondjakoff, Sérgio Menezes, Sílvia Pfeifer, and Thierry Figueira, with guest appearances by Babi Xavier, Gracyanne Barbosa, Rogério Fróes, Sérgio Mallandro, and Viviane Araújo. The series was produced by Record in partnership with Mexico's Televisa, which produced La Fea más bella. The story was adapted by scribe Gisele Joras and the series was directed by Edson Spinello. The novela premiered on August 4, 2009, and ended on June 2, 2010.

 Georgia (Gogona Gareubnidan)

Georgia's version of the Betty story began on May 24, 2010, about one month after the U.S.A.'s Ugly Betty ended. The first episode was a pretty faithful remake of the pilot episode for Ugly Betty, with only minor changes, making this the first series to be adapted directly from the American Ugly Betty and not the Colombian Yo soy Betty, la fea. The series stars Tiko Makharadze as Tamuna, and takes place in Tbilisi, the Georgian capital (Tamuna lives in the outskirts, hence the show's title, which translates as Girl from the Suburbs). The first season will consist of 10 episodes and will conclude in August.

See also

Sources

References

External links